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On an autumn day in 1951, 21-year-old salesman Erwin Müller opened his textiles wholesale business in Lauterbach, a small village in the German state of Swabia. In those days, "wholesale" meant not having a whole lot of space or facilities but having to operate in scarce space with simple facilities and engaging with customers in person in order to make those crucial "first contacts". Erwin used his father's old pre-war Opel P4 to get around. His portfolio might have been small but demand increased significantly as rebuilding got underway after the end of the World War II. One successful year was followed by another, and another. The company grew into a specialist mail order supplier with more than 500 committed and enthusiastic employees.

TIMELINE

1951

It all began in the small

house of the parents in Lauterbach

1951

Aurelia and Erwin Müller

1951

With father's old pre-war Opel P4

to the first customers

1954

The old school building in Buttenwiesen

became the first business office

1st catalogue
of Erwin Müller

Mail order starts in the early 60's

1964

Finally more space:

The first large administration building

1968

The first Baby Butt catalogue in Germany

1974

The company grows and grows

1979

Foundation of the sister company

Buttinette

1981

The new warehouse of Buttinette

1982

Foundation of the sister company

Woll Butt, to be integrated

to Buttinette later

1987

Foundation of Erwin Müller Hotelwäsche

1989

Opening of the branch store in Dillingen

1990

Hotelwäsche moves to Wertingen

1996

The first Kinderbutt catalogue in Germany

1997

Completion of Erwin Müller

Headquarter in Buttenwiesen

1997

Baby Butt and Kinderbutt,

the first websites of Erwin Müller

online in Germany

1999

Rita Müller-Brenner becomes

the managing director of

Erwin Müller Versandhaus GmbH

1999

Launch of Erwin Müller online shop

in Germany

2005

The first online shop

and the first catalogue in Austria

2006

Erwin Müller online shop launch in Austria

2006

Launch of

Erwin Müller Logistik in Lauterbach

2007

First catalogue

and online shop in Austria

2008

First catalogue and

online shop launch in Switzerland

2009

Online shop launch in Switzerland

2010

Launch of online shop in Switzerland

2011

Erwin Müller celebrates its 60th birthday

2011

Tobias Eder becomes the managing

director of Erwin Müller

Versandhaus GmbH

2013

Winner of Deutschen

Online-Handels-Award

in the category "Living"

August 2014

The development of Erwin Müller

goes on: the category "Home" and

"Kitchen & Dining" emerge.

Baby Butt and Kinderbutt are

integrated to "Baby & Kids"

2014

Special Award:

winner in the category "Living"

2015

Let's get personal!

Manutextur is added to Erwin Müller.

2016

Erwin Müller celebrates its 65th birthday

2017

Award winner in the category "Living"

2018

Among the best online shops

in the category "Living"

2019

Award winner in the category "Living"