Customer Service
On an autumn day in 1951, 21-year-old salesman Erwin Müller opened his textiles wholesale business in Lauterbach, a small village in the German state of Swabia. In those days, "wholesale" meant not having a whole lot of space or facilities but having to operate in scarce space with simple facilities and engaging with customers in person in order to make those crucial "first contacts". Erwin used his father's old pre-war Opel P4 to get around. His portfolio might have been small but demand increased significantly as rebuilding got underway after the end of the World War II. One successful year was followed by another, and another. The company grew into a specialist mail order supplier with more than 500 committed and enthusiastic employees.
1951
It all began in the small
house of the parents in Lauterbach
1951
Aurelia and Erwin Müller
1951
With father's old pre-war Opel P4
to the first customers
1954
The old school building in Buttenwiesen
became the first business office
1st catalogue
of Erwin Müller
Mail order starts in the early 60's
1964
Finally more space:
The first large administration building
1968
The first Baby Butt catalogue in Germany
1974
The company grows and grows
1979
Foundation of the sister company
Buttinette
1981
The new warehouse of Buttinette
1982
Foundation of the sister company
Woll Butt, to be integrated
to Buttinette later
1987
Foundation of Erwin Müller Hotelwäsche
1989
Opening of the branch store in Dillingen
1990
Hotelwäsche moves to Wertingen
1996
The first Kinderbutt catalogue in Germany
1997
Completion of Erwin Müller
Headquarter in Buttenwiesen
1997
Baby Butt and Kinderbutt,
the first websites of Erwin Müller
online in Germany
1999
Rita Müller-Brenner becomes
the managing director of
Erwin Müller Versandhaus GmbH
1999
Launch of Erwin Müller online shop
in Germany
2005
The first online shop
and the first catalogue in Austria
2006
Erwin Müller online shop launch in Austria
2006
Launch of
Erwin Müller Logistik in Lauterbach
2007
First catalogue
and online shop in Austria
2008
First catalogue and
online shop launch in Switzerland
2009
Online shop launch in Switzerland
2010
Launch of online shop in Switzerland
2011
Tobias Eder becomes the managing
director of Erwin Müller
Versandhaus GmbH
2011
Erwin Müller celebrates its 60th birthday
2013
Winner of Deutschen
Online-Handels-Award
in the category "Living"
August 2014
The development of Erwin Müller
goes on: the category "Home" and
"Kitchen & Dining" emerge.
Baby Butt and Kinderbutt are
integrated to "Baby & Kids"
2014
Special Award:
winner in the category "Living"
2015
Let's get personal!
Manutextur is added to Erwin Müller.
2016
Erwin Müller celebrates its 65th birthday
2017
Award winner in the category "Living"
2018
Among the best online shops
in the category "Living"
2019
Award winner in the category "Living"
2021
Our quality-brand
Erwin Mueller is 25 years old
2021
Marion Schweitzer becomes the
managing director of Erwin Müller
Versandhaus GmbH
2021
Erwin Müller Versandhaus turns 70 years
2022
Erwin Müller wins "Deutscher
Handelspreis 2022"
